About this project
Het Vleesgilde
A full rebrand and website for Het Vleesgilde, focused on creating a modern, trustworthy presence for their B2B meat distribution business. The design highlights craftsmanship, company heritage, and practical business information.
Year
2025
Type
Full rebrand
Agency
HQ Online
Goal
Improve Customer Relations
Het Vleesgilde needed a complete visual reset. Their old branding felt overly decorative and didn’t reflect the reliable, high-quality operation behind it. The goal was to create a sharper identity that felt rooted in tradition but ready for the future. The site also had to serve real business needs, with space for extensive product listings, logistics info, and company updates. I redesigned the logo into a clean, modern mark using red and black. That minimal direction carried through to the website, which uses a bold dark red background to stand out among competitors. To avoid the usual butcher clichés, I leaned into visuals that speak to craft and process, making the brand feel more thoughtful and long-standing. The layout is straightforward and expandable, with clear sections for everything from eco-friendly delivery to blog posts and client updates.
Impressions
Process
The project started with the logo redesign, which set the visual tone for the rest. From there, I worked out a page structure that could handle both static info and future updates. Throughout the process I stayed in close contact with the client to make sure their business priorities were front and center.
The project started with the logo redesign, which set the visual tone for the rest. From there, I worked out a page structure that could handle both static info and future updates. Throughout the process I stayed in close contact with the client to make sure their business priorities were front and center.
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