About this project
Elsden Clinics
A calm and trustworthy website for Elsden Clinics; designed to support their expansion and reflect their deep roots in the local community.
Year
2024
Type
Webdesign
Agency
HQ Online
Goal
Repuation Building
Elsden Clinics needed a site that introduced their new location while reinforcing their reputation as experienced professionals in addiction therapy. The design had to balance clarity with warmth, present a large amount of information without becoming overwhelming, and reflect the identity of the physical building in Assen. I focused on creating a calm and distraction-free layout with a muted yellow-orange color palette and clean typography. To ground the experience locally, I sourced public domain paintings from a regional artist—some even featuring the building itself—and wove them subtly into the design. The result is a site that feels personal, thoughtful, and professional without being clinical or cold.
Impressions
Process
After initial research and discussions, I developed early layout sketches and moodboards focused on tone and structure. When the concept of using historical artwork emerged, I built the visual theme around it, tying in the building’s history with the overall calm feel the client wanted. Through regular feedback loops, I refined each section of the site: from intake forms to blog layout, making sure content stayed accessible and the design stayed grounded in trust and expertise.
After initial research and discussions, I developed early layout sketches and moodboards focused on tone and structure. When the concept of using historical artwork emerged, I built the visual theme around it, tying in the building’s history with the overall calm feel the client wanted. Through regular feedback loops, I refined each section of the site: from intake forms to blog layout, making sure content stayed accessible and the design stayed grounded in trust and expertise.
Other projects
Elsden Clinics is an example of how subtle visual cues and calm design can establish trust from the first visit. If this resonated with you, take a look at a few more of my projects below.
